The Official Substack Of Brandon Richey
The Official Substack Of Brandon Richey Podcast
You Must Look Back Before Looking Ahead
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You Must Look Back Before Looking Ahead

Audio Article Version

Bumper Music Credit: Prazkhanal

Today’s episode is an audio read out of the first article I ever published on my Substack here at brandonrichey.substack.com back on April 8th of 2022. This particular piece is what I would consider to be an explanation as to the catalyst of me extending my topics of discussion beyond the space of fitness alone.

The reason for my motivation toward this was because of society’s reaction towards the so-called pandemic rather than the being concerned about the virus itself. As we now know that assessment of society allowing governments to step in and spread a wave of destruction with propaganda, lockdowns, and excessive government spending has led us to this nightmare scenario we’re faced with now with governments literally collapsing as the globalist model completely craters right in front of our faces.

Preface

As I sit here hammering out my thoughts with the strike of each key of my laptop I find myself examining my thoughts with the intent of sharing that very examination with you in a way that will hopefully transform your life. 

The reason I’m here has more to do with what has happened in the past couple of years regarding our society’s reaction to COVID-19 rather than COVID-19 itself. Here’s a quick recap. 

Apparently in regards to COVID the mechanics of human nature work like this...

The administrative state declared war on the American people's health and freedom along with the world a couple years ago with the authoritarian measures in response to COVID.

At first it was...

  • Follow the $cience and just wear a mask.

  • Then go on house arrest.

  • Then it was "purchase PPE." 

  • Then it was shutdown your business to slow the spread.

  • Then the administrative state said let's print a lot of money to pay for the horrible decision we made to ruin people's businesses and livelihoods.

Even after all of this the lockdowns continued despite the $cience being exposed for all of its corruption and hand in the entire pandemic. Vaccine cards and passports were pushed. More authoritarian measures came with a 24/7 relentless media cycle to push a complete lie.

Truly effective alternative treatments were suppressed and demonized. Now more information is coming to light about the dangers of taking the administrative state's so-called treatment.

Furthermore the obvious bastardization and corruption of the teacher's unions, the scientific community, and much of the medical community continue to come into the light.

In conjunction with this white woke soccer moms continue to virtue signal falling in line with the corrupt media narrative by wearing their masks in their profile pics on social media and shaming others in the name of $cience.

To push back truly brave and powerful doctors, epidemiologists, and virologists (numbering nearly 20,000 worldwide) form a coalition against all of this insanity called the The Great Barrington Declaration where TRUE SCIENCE is expressed.

Still woke moms continue to scream to follow the $cience, but NOT the real science involved with The Great Barrington Declaration. 

Fast forward to now and Ukraine and Russia hit the media cycle and all the sudden COVID is apparently cured. Despite the world protesting authoritarian measures for months now the COVID fight is silent because the new thing is Russia and Ukraine.

Naturally white woke soccer moms are now posting the Ukrainian flag in their profile pics and supporting the administrative state's call to sleepwalk us into WWIII without even understanding a single thing about the corruption our politicians have had for years in Ukraine, the global movement, and the WEF's attempt to turn you into a serf where "You will own nothing and be happy." A direct quote of the World Economic Forum (WEF).

So we go to full on economic warfare with Russia and now Russia and China are aligning along with Saudi Arabia. These bad actors are now calling to do all their trading with Russian oil in Rubles instead of the U.S. dollar.

Now a sitting president's son is compromised (something many of us knew during the 2020 election because we actually know how to research below the first layer).

Now we are staring down WWIII with inept leaders, a broken economy, record high inflation, food shortages, and the collapse of the U.S. dollar.

So I know you're probably sitting there reading this and thinking Ok Brandon what is your point?

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My point is the same damn point I've been making all along. The mechanics of human nature is that many people will just be sheep and do what the TV tells them to do, but that sure as hell isn't me. My point is for you to take ownership of your life, your freedom, and health.

These people in the administrative state hate you and me. The last thing they want is an informed, engaged, and unified populous.

I'm not ready to give up my U.S. citizenship for global citizenship. Screw them and screw anyone that thinks any of this is good. It's not, BUT we can change the Arc of history.

Am I alone?

Motivation: If You Want To Be a Maverick Then Bring Hell With You

I can't speak to what motivates you, but if you're reading this then perhaps my perspective isn't too far off target. The wheels of change grind on and on and if this sounds too cliche' for you then take into consideration what's happened in the past couple years of the pandemic. 

Before I move forward please allow me a moment to briefly look back and shed some light on my background. My fitness and coaching career has spanned over a 20 year period. In that period I've dealt with people from every background, ability level, and walk of life you can think of and within all of that period of time the thing I realize is that inspiration is a two-way street that can come and go, but motivation is a one way street reserved for those that will blaze a trail consistently day in and day out. 

From my time at the University of Georgia football strength and conditioning program to my work in the private sector with professional and amateur fighters there's one thing that rings true to those that get the biggest results. Those that get the results believe in human agency and they are what I define as Mavericks in life. 

Well, this brings me right up to the definition of a Maverick.

You see if you look up the word Maverick in the dictionary you’re going to see some very strong words that happen to fit right into place here and are the very backbone of this post. 

A Maverick is defined as an unorthodox, or independent-minded person. Other similar descriptive words include an individualist, a nonconformist, or free spirit. These are all accurate and true. 

The Duke And The Guy Code 

However, in addition to all of these very accurate characteristics I also believe there’s a lot more to being a Maverick. You see to me a true Maverick is someone who believes freedom may not be without consequence, but for those of us that understand this we are willing to ACCEPT that premise because we know that true freedom is also WITHOUT restriction. 

Yes, a Maverick is all about not conforming and resisting the constant nagging of society telling him or her to fall in line and to mindlessly obey. The Maverick is the first one to extend a fist and raise the middle finger in defiance to unfair and inappropriate authoritarian behavior. 

However this does not mean that the Maverick doesn’t live by a certain set of rules, or by an effective code of ethics if you will. 

To put this in perspective I want to mention a story I recently read about involving “The Duke” John Wayne. The vignette I’m referencing here came from one of the chapters in the book Everything I Need To Know I Learned From John Wayne. 

In this particular chapter the book is referencing a defining moment during the production of a key movie in The Duke’s career called The Shootist. This movie is significant because it was John Wayne’s final movie before his passing. 

During the filming there was a problem that The Duke had with the script. As the story goes there was a particular scene in the movie that called for Wayne to shoot a man in the back. 

John Wayne did not like this at all. In fact, he was so displeased with the scene that he went to meet with the director about it. Wayne approached the director with the script in hand and pointed to the scene asking him what it was all about? 

The director responded simply by saying that was the script. I’m paraphrasing here, but Wayne basically said to the director that I’ve been in over 80 movies during my career and I’ve never shot a man in the back. I didn’t do it then and I’m certainly not going to do it now. Change the script. I'll give you one guess as to what happened next. As you probably thought that meeting resulted in the script being changed in that scene. 

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So what’s the point here? The point is that John Wayne was a Maverick in that very moment illustrating that he wasn’t just going to go along just to get along. He stood up for his principles and corrected the situation immediately. 

You see this is what a Maverick does. It’s about leading and making a tough call perhaps when most would cave to the pressure. It’s about solving the problem by using your mind and your instincts.  

This is what it’s like to be aggressive about something you believe in while also being willing to accept that you may cause some disruption. This is what it means to be a Maverick. 

Are you willing to stand up for your principles, or give them up when the moment of reckoning reveals itself to you in a high pressure situation? 

Do you have what it takes to be a Maverick?

Looking Back A Little More Before Looking Ahead

For the past two years I’ve watched the most insane and inept people on TV and on my social media newsfeed try to support a complete lie while innocent people died. I know you know exactly what I’m talking about. 

People were literally dying because of a certain political narrative that was being pushed because they didn’t want a certain Maverick in the white house to get any credit whatsoever regarding an effective treatment for a certain virus we’re all sick of hearing about. Yeah I said it, Trump wasn’t right about everything, BUT he was right about a lot of things like the use of therapeutics when it came to treating the virus. 

After witnessing this insanity I couldn’t believe how far reaching and how prevalent the lie against therapeutics was while being spread across my newsfeed by people I knew, people I went to school with, and by people who are supposedly the respected opinions of the medical community. I know now these people have zero credibility. 

I knew this demonization of therapeutics was a complete political lie at the moment because I looked at what was happening with reality. After all, at the onset of COVID with the media reporting a 24/7 cycle of alarmism and red alerts with dead bodies piling up in the streets I asked one simple question that nobody in the medical field that has a disagreement with me can seem to answer.  

Question: With the panic messaging from the media I just described why would any sensible and credible medical professional restrict and even demonize ANY potential treatment option? 

Answer: Crickets. 

So in looking ahead this is exactly why I’m sitting here writing this Substack for you. I am now engaged in harnessing my experience in the field of fitness and health, my examination of history, knowledge of philosophy, and ability to call out the constant lies and inconsistencies when it is necessary. 

What I’ve come to realize is that the battle lines have been drawn and we are currently facing a global totalitarian situation with COVID and now Russia/Ukraine being used as a Trojan horse attempt to usher it all in. 

To quote the great Steve Bannon “Courage is Contagious” and my hopes here are to help to spread that courage to you to walk out into the face of these insane people and stand defiant daily. 

Now is the time for you to take ownership of your life, your health, and your finances. Make sure you support those people who share this view that I’ve outlined here in this Substack. Of course I hope you’ll support me by spreading this message or signing up, but if you don’t then please go out and get behind someone else who shares this viewpoint. The bottom line is that you MUST step into your power and get involved in some way. 

Wrap Up

My goal here isn’t to tell you what to think, BUT rather to offer my perspective and firsthand experience on the issues I outline so that you can see a path forward and think through more of these problems as they arise in our current society because if there’s one thing we can agree on it’s that these problems are going to keep coming. 

Now is the time to take the fight (In the form of information, legal action, finances, etc.) to these corrupt politicians and even those people within your circles who are spreading lies like I’ve outlined here in this article. Start calling people out and don’t be shy about correcting them. It’s not a lost cause it is THE CAUSE. 

Also now available on Spotify and Apple Podcasts.

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Stay strong, stay focused, stay on course.

Also to connect with me please make sure you join me here on Facebook and GETTR

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 The Official Substack Of Brandon Richey
The Official Substack Of Brandon Richey Podcast
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