Welcome To My Substack

To state the obvious my name is Brandon Richey and I’m a writer, philosopher, student of history, and strength and fitness coach.

I have a 20+ year career in the fitness industry and have written over 2 million words of content in the fitness space.

However, I’ve always kept my thumb on the pulse of the cultural and political landscape for much of my life and I’ve steadily found myself being more and more disappointed with many of our institutions in education, media, Hollywood, medical, government, and just the general direction of society at large.

Once the pandemic hit my business was directly impacted with the unlawful and unconstitutional lockdowns, as well as the businesses of many of my friends and colleagues in the fitness industry.

During the pandemic I witnessed a direct assault on many businesses, but particularly the fitness industry at large which didn’t make any sense to me during a pandemic given my knowledge and history as a fitness professional.

In my observation of society over the past 15 years (with the exception of the years between 2016-2020) I’ve noticed a growing number of problems and a steady trickle of more and more overblown government bureaucracy that was put on overdrive with the pandemic serving as the catalyst to usher more of this into our lives.

Given my knowledge of history and philosophy this was very disturbing to me. I remember pacing my living room floor during the lockdown probing my mind trying to figure out what I could do to combat the real pandemic which was the acceleration and ushering in of more and more Marxism within our society with the pandemic being the Trojan Horse that was opening the door for this societal disaster.

I’ve always been a reader and I’ve always worked on staying on top of the environment in which we all have to live in. However, for two years I found myself in the wilderness and obsessed with reading, listening to podcasts, and diving deeper into the lessons of history in order to try and gain more of an understanding as to what was happening to the world when 2020 hit.

In full honesty I remember listening to the great Steve Bannon quoting the late Andrew Breibart when Andrew said “Politics is downstream from culture.”

To me this quote cut to the heart of everything because for years I could clearly see the decay and shift in our culture here in the U.S. and I found myself gaining more and more understanding as to why all of this was happening.

After hearing Breitbart’s quote I figured I would utilize my knowledge and skills of writing, philosophy, history, business, and health to launch this Substack blog and podcast in order to try and directly impact the culture myself.

I looked at the situation and came to the conclusion that the only way I would stand a chance at getting things to change was to exercise my agency and to do my part in influencing others to grasp the same understanding of the world as I had in my own experiences.

In starting this journey I realized that perhaps I may only be a grain of sand on a beach full of sand in the beginning, but that eventually (with your help) perhaps I could grow to be a cup full of sand, then a truck full of sand, and in time maybe I could command a good portion of the entire beach to impact the culture.

I believe that each of us who share this sentiment have a responsibility to engage the culture in order to destroy the Marxists ideology while winning hearts and minds in the realm of ideas.

It’s because of this that I realized I needed to expand my topics of discussion in writing and podcasting to go beyond explaining to my audience the dozens of different ways to perform a squat or a push up.

I mean don’t get me wrong, fitness is a huge part of our culture that needs improving, but the reality is that in order for one to become a Physical Zenith the mind must be fixed before the body can be fixed. With that being said, our culture is definitely lacking a great deal of understanding of this which is why I launched this Substack and blog.

Therefore this has become one of my jobs, and I put a lot of work into it. I believe in helping others and giving to others as much as possible and I do as much of that as I’m capable here on this Substack. However, I also believe in an ethos of people getting rewarded for their work (especially in challenging new ventures, where work is undervalued and resources are limited).

This is especially true when talking about having to fight against a trillion dollar plus Administrative State Media (ASM) apparatus and a censorship industrial complex that we’re all very familiar with at this point. So with that being said if you love this newsletter, get value out of it, and believe in supporting Patriotic causes then please consider a paid subscription to support my message. You can be that vital resource to help me to help be a voice for you in this new era of information warfare.

Now if you upgrade to a paid membership you will gain instant access to my three new digital products/services in addition to the ability to bypass my paywalled content.

So why should you want to become a Zenith?

The News Cycle is Broken.

Your Time Is Valuable and Doesn’t Have To Be Broken With It.

That’s right, aside from accessing my premium content…

The first major product includes The Exclusive Zenith Catalog here which consists of a comprehensive and easy to navigate library of my premium content.
With the world changing so fast the themes, narratives, and problems of the day move fast with those changes. Because of this reality my organized database of premium content delivers the valuable and extra insightful quality you need to seek and search for direct clarity to common societal fallacies and nefarious propaganda in a seamless manner. This allows you to navigate the waters of the changing economic landscape, the changing cultural landscape, and the massive societal changes that always come during major fourth turning cycles in history like we’re living through right now.
“There are decades where nothing happens; and there are weeks where decades happen.”
―Vladimir Ilyich Lenin
The common problem that I’ve noticed throughout the years is that there is a fundamental lack of understanding of the economic, historical, financial, and cultural environment among many people because everyone has been too distracted to pay attention. I’ve especially been shocked to notice this level of misunderstanding in many people like businessmen, lawyers, and doctors who you would think should know better about what’s going on in the world, but actually don’t have a clue.
As I mentioned earlier, the news cycle, the culture, and the economic landscape move and change so fast it’s impossible for people to keep up with what’s actually going on in the world as we’re literally living through a time period that Vladimir Lenin describes in the quote that I included above. We are living in weeks where decades are literally happening. This isn’t a normal time period that we’re living in. The bottom line is that you and I are literally living through a global historical moment in time.
Because of this, the time it takes to navigate information in this rapidly changing world is impossible. None of the major networks do this and aside from that they only care about spinning their own narrative to distract you from the real problems of the world. On that note, alternative media is great and there are many podcasts and videos that offer a ton of value, but the problem with many of these platforms is that they mostly consist of long form content where some episodes run three hours, four hours, five hours, and beyond in terms of their length.
In many cases the answers and some surface level understanding to global events is there in those long episodes, but this sort of time investment is not something most people are able to do across the board with most topics. This is the case as investing four to five hours on a single topic is great, but it can also take a lot longer to achieve an understanding of the broader environment concerning everything else that’s going on in the world. Here my premium content, along with The Exclusive Zenith Catalog, condenses all of this down into a fast navigation experience for you to find the solutions you need to address everything directly in a more easily digestible 20 to 30 minute episode.
In addition to this I don’t include a mere surface level dive into the topics that I discuss in my premium content. I drill down and do deep dives on the ramifications of what we’re facing during these historical times and what it means for you individually, your business, your family, and for your future. The organization and the content included within this curated system is also designed to provide you with a more creative understanding to expand your ability to think through and to see through deception, scams, and to give you insight on what it means to possess the power of discernment.
This curated system, or database of clarity, includes a complete list of my exclusive content that is organized by year from the oldest to the newest episodes starting back from 2023 to the present day. This curated system allows you to easily access every exclusive episode all in one place.
In addition to this, each episode in the catalog includes a two to three sentence synopsis so that you can prioritize access to the truth narratives that interests you the most so that you can address any false narrative that may be irritating you that you might have heard from one of your annoying friends, family members, or coworkers.
Here’s a quick recap of the key features of this product:
20-30 minute episodes
Deep dives, not surface level
Organized, searchable catalog by year
Synopses for every episode
Exclusive content not available elsewhere

Are you ready to achieve clarity and to become a true Zenith?

Upgrade now for just $50 for the entire year by clicking the button here below.

Upgrade To Paid

Upon upgrading to a paid membership you will also gain exclusive access to my chat for my all-access members where I will share information on upcoming episodes, products, tips, etc.
Finally, as an all-access member you’ll also get exclusive access to cross-post articles every 4 to 6 weeks that I will share from other creators that I believe are significant in cutting through the noise of the day’s narrative and offer significant value to what you need to know in order to be a zenith in today’s world.

Pictured below are some direct testimonials from some current members that made the upgrade.

Upgrade To Paid

On that note I hope you will subscribe to this Substack and connect with me on social media so that we can work together to spread this knowledge and understanding so that we can win back our culture, and by extension the country and the world at large.

Connect with me on my social media here: