The Official Substack Of Brandon Richey

The Official Substack Of Brandon Richey

Asymmetric Warfare

Preface

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Brandon Richey
Sep 27, 2025
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“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

― Sun Tzu, The Art of War

Human nature is not a pleasant thing.

I’ve noticed for years that most people have been simply sleep walking through their everyday lives while doing their best to look at the world through rose-colored glasses. Sure we all have moments in our lives where we want to unplug from reality, however it’s one thing to temporarily unplug from reality, but it’s another thing entirely to completely live in an artificial world where one altogether ignores the events of the world around them.

The shocking thing to me is that there are still currently a lot of people in a state of denial about a lot of things that are going on throughout our society. You can probably recognize this, but for many this is because they are married to their ideology so much so that they’re unable to acknowledge the very realities that threaten their ideology and even their lives.

Now for many reading this article you may think that I’m primarily referring to those on the far left that have openly advocated for political violence while having dismissed the reality that they’re directly responsible for the violence that they’ve been calling for now for years.

Now don’t get me wrong, I am talking about these far leftists, but I’m also talking about other groups of people that want to try to put up the appearance that they do understand what’s going on in the world and are on the same page as the MAGA movement, but in reality these people still haven’t arrived at a place where they’ve fully swallowed the red pill of reality.

This is an amazing thing to see, but the problem that many of these people have is that cognitive dissonance hasn’t kicked in on them just yet. Some will eventually arrive at a place where they look around at their lives everyday and realize that their worldview and belief structure is simply in conflict with most everyone and everything around them. There’s absolutely no question that this is going to happen as the massive cultural shift of our society continues to arrive at a place where the United States of America fully embraces its true and intended identity.

If you have to ask about what that identity is then you’re probably going to be one of the people that I’m talking about whose worldview will be in conflict with society at large.

However, if you need a little help with understanding that identity of the United States that I’m referring to, it involves a nation that embraces merit over identity, free markets over a corporatocracy, and God’s authority over the government’s authority. It’s really that simple, but for people who have been stuck inside the matrix this is not going to be so simple.

The Social Experiment

Once this cultural shift happens for many people the cognitive dissonance will kick in and they’ll either end up changing their beliefs, changing their behavior, or work to rationalize their personal actions in order to restore a sense of consistency in their lives.

I believe they’ll do this in an effort to alleviate an overwhelming tension from mental anguish and the constant weight of personal anxiety. I believe many will be forced to realize that their anxiety will be due to recognizing the disharmony that their anti-American beliefs cause them as they awaken to the reality of living within a truly dominant and profoundly powerful culture of liberty and Americanism.

However, for the group of people where this cognitive dissonance doesn’t kick in this is going to be very problematic and I’m going to come back to touch on this in a bit.

Before I get into the details as to why society is facing down this sort of mass psychological adjustment I want to shed some light on what all went into building up this sort of societal mass formation that will ultimately lead to this mass adjustment.

I want to elaborate on some of the primary causes that are behind the toxic mass formation that will ultimately lead to all of us witnessing a significant portion of our population go through a stunning adjustment that will, in many cases, be quite shocking to witness. In fact, I believe there’s a high probability that you will witness this at some point on a personal level in your own life.

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